When you’re a meeting planner, you’re never really preparing for what can go right. You’re preparing for what can go wrong. But even the best meeting planner in the entire world can never—will never—be able to predict that one fluke thing that sends an event into a flaming, downward spiral. Now let’s imagine we’re talking […]
These are uncertain times. Businesses that were rock solid just a few months ago are crumbling. Unemployment rates in the US have hit the highest levels since the Great Depression. Bankruptcies are looming. The housing and rental markets are tanking, even worse than during the Great Recession of the late 2000s. Oil prices have been […]
Paul and I certainly didn’t invent event planning. Believe it or not, we weren’t even the first to recognize the opportunity and decide to seize it. Site Selection, or the Hotel Sourcing industry as it’s also known, has been around since about the early 1990s. And in 2018, the biggest player in the industry had […]
The success of a small business ultimately comes down to making money. The customer, however, has all kinds of needs, and not one of them involves paying you money. So how do you unlock an opportunity to make money by satisfying someone’s need if they aren’t willing to pay you? Convince the customer of a […]